Atari today revealed a commemorative 50th Anniversary logo that celebrates the five decades since Atari launched the modern video game industry.
The new commemorative logo incorporates Atari’s iconic “Fuji,” which will continue to serve as the primary Atari brandmark and has been named the “GoldSchool Sunnyvale” logo as a tribute to the legendary original Atari internal design studio, based in Sunnyvale, California, and also to acknowledge the “golden anniversary” of the games industry Atari helped launch. The new Atari 50th Anniversary logo, and future creative variants, will be used across marketing communications, on games, and on first-party and licensed products through the end of the 2022 golden anniversary year. Atari will celebrate its official anniversary on June 27, 2022, 50 years since the date the company was originally incorporated.
Additional anniversary announcements, including new multi-platform game titles, such as Atari’s upcoming Food Fight remake, and major licensing collaborations will be made in the coming year. Atari began ramping up for the 50th Anniversary with the launch of the Atari VCS Videogame Computer System in June 2021, and the launch of the Recharged game series for PC and console, which updates classic Atari games for modern players and hardware.
“On behalf of the entire Atari team, I’m proud to unveil this commemorative logo and launch the celebration of our 50th anniversary. Atari has an exciting year ahead, filled with new and commemorative products that will delight our fans; including the launch of new premium game titles, new business initiatives, and several really exciting lifestyle product collaborations.”Wade Rosen – Atari CEO
Atari will release a 50th Anniversary Games Collection in 2022 that includes remasters of seminal Atari classics along with supplemental content that explores the origins of the titles and their impact on the videogame industry.